As soon as pitched as an elite escape of music and luxurious, Fyre Festival‘s infamous collapse in 2017 turned a case examine in viral hype gone mistaken. Now, the ill-fated occasion that launched two documentaries in its wake is formally up on the market.
Fyre Competition founder Billy McFarland, who served 4 years in jail for wire fraud associated to the 2018 debacle on the Bahamian island of Nice Exuma, has introduced he intends to step away from the model whereas inviting potential patrons to position bids on its full mental property package deal.
The announcement follows McFarland’s makes an attempt to mount a comeback within the Caribbean. Initially scheduled to happen in Could 2025, Fyre Competition 2 was postponed indefinitely after contentious disputes with Mexican authorities officers in two separate municipalities, Isla Mujeres and Playa del Carmen.
Whereas he claims to have since secured a brand new Caribbean-based vacation spot prepared to host Fyre Competition 2, McFarland says he is unwilling to danger one other collapse. “For FYRE Competition 2 to succeed, it’s clear that I must step again and permit a brand new group to maneuver ahead independently, bringing the imaginative and prescient to life on this unimaginable island,” he stated.
McFarland has now issued a brand new name to motion: purchase the model and take the reins.
“We have now determined the easiest way to perform our targets is to promote the FYRE Competition model, together with its emblems, IP, digital belongings, media attain, and cultural capital—to an operator that may absolutely understand its imaginative and prescient,” McFarland stated in a statement. “There’s a clear path for operators and entrepreneurs with robust area experience to construct FYRE into a world pressure in leisure, media, style, CPG, and extra.”
Since relaunching the model in 2023 after his launch from jail, McFarland states Fyre has already been leveraged for developments in theater, streaming platforms and tv.
Whereas the identify nonetheless carries a seedy popularity, it has continued to dominate headlines, main McFarland to name it “some of the highly effective consideration engines on the earth.” For potential patrons, that spotlight may very well be a precious asset, supplied they have the initiative to rewrite the model’s tumultuous legacy.
In the mean time, the model’s official site is internet hosting an consumption kind the place events can place provides to buy the Fyre Competition model. The sale package deal consists of the competition’s emblems, advertising and marketing supplies, domains, media belongings, artist help lists and even the rights to its in depth documentary protection.
In the meantime, a separate however associated Fyre-branded undertaking is already underway underneath the management of media entrepreneur Shawn Rech. Rech, who not too long ago acquired choose Fyre IP, is launching a music streaming platform underneath the identify, aiming to recast the model right into a fan-driven discovery software for rising artists.
Nonetheless, the principle occasion stays up for grabs. And as McFarland steps away, Fyre’s future forward will likely be within the palms of the subsequent bidder.
