Reddit co-founder Alexis Ohanian, 41, has joined forces with former rival Kevin Rose, 48, to revive Digg, a social and link-sharing web site Rose based in 2004 — it was divided up and sold for parts to Betaworks, LinkedIn, and The Washington Publish in 2012. The 2 intend to infuse the brand new Digg with AI content material moderators, a transfer not but carried out by Reddit.
The Digg of 2004 allowed customers to share hyperlinks that others might “digg” and upvote or “bury” and downvote, creating a spot for trending information. Customers might touch upon hyperlinks too, with the preferred content material ending up on the homepage.
In its heyday, Digg attracted 40 million month-to-month distinctive customers, however after a 2010 replace eliminated the “bury” button, customers revolted and left the positioning in droves, resulting in its demise.
Ohanian and Rose announced on Wednesday that they’re relaunching Digg as a mobile-first platform, with invitations to the brand new Digg rolling out to customers within the coming weeks. The webpage for Digg’s reboot exhibits that over 175,000 folks have signed as much as get early entry to it on the time of writing.
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In accordance with Bloomberg, Justin Mezzell, a product designer who beforehand labored at Code College and RevenueCat, will likely be Digg’s new CEO. Ohanian and Rose will serve on the board of administrators.
The staff purchased Digg’s area and belongings from Cash Group for an undisclosed sum, and have obtained investments from Ohanian-founded enterprise capital (VC) agency Seven Seven Six, in addition to True Ventures, a VC agency the place Rose is a partner. They declined to reveal how a lot they’d raised, per Bloomberg.
Alexis Ohanian. Photograph by Patrick Smith/Athlos/Getty Photographs for Athlos
Plans to revive Digg began when Rose reached out to Ohanian final yr with the thought of a brand new Digg that would use AI to assist battle spam and average content material. In accordance with The New York Times, Rose decided the place AI might assist Digg by spending hundreds of {dollars} on focused adverts on Reddit, a comparable platform, to ask moderators about their largest challenges.
“These moderators are pouring their lives into this,” he advised The Occasions. “We predict we are able to do it higher.”
Rose advised The Verge that he envisions Digg utilizing AI for “every little thing from an AI agent that converts your total sub-community into Klingon,” a fictional language within the Star Trek universe, “to a different one the place you do not permit a sure kind of profanity and that is robotically auto-moderated.”
Ohanian, who served on Reddit’s board until 2020, said in a press release that AI will tackle the background “grunt work” of combating spam and filtering by content material on Digg whereas human moderators give attention to “constructing actual connections.”
“I am all in on this chapter,” Ohanian said.
Digg is a direct competitor to Reddit, a $30 billion firm with 101.7 million every day energetic distinctive customers as of its February earnings report. Reddit has made AI a precedence, signing a $60 million take care of Google in February 2024 that allowed the tech large to coach its AI on Reddit content material and following up with the same deal with OpenAI in Could 2024.
Reddit has a built-in moderation system referred to as AutoModerator that robotically goes by posts to examine to see in the event that they violate neighborhood insurance policies. Although the platform launched an AI-powered safety feature in March 2024 to detect on-line harassment, it doesn’t but have AI brokers working as moderators and has not said whether it is engaged on implementing them, per Business Insider.
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