Earlier than TikTok made bed room producers well-known, Ninajirachi was already constructing her world within the glow of a pc display screen within the Central Coast area of Australia. Now, the virtuosic digital music producer has introduced her long-awaited debut album, I Love My Pc, an ode to the machine she’s described as “the best collaborator I will know on this lifetime.”
The album’s title displays her journey from discovering EDM by means of a YouTube video about tie-dyeing denim shorts to turning into one among Australia’s most promising digital artists. Ninajirachi was named by EDM.com as one of many best music producers of 2022 earlier than releasing a pair of gorgeous EPs, 4×4 and girl edm.
She opened up concerning the album on social media, reflecting on the digital coming-of-age that every one aspiring DJs and music producers expertise, like diving into the rabbit holes of digital audio workstations and navigating the grainy qualities of YouTube-to-mp3 rips.
“my complete world cracked open when i heard laptop music for the primary time,” Ninajirachi wrote. “there was a tune within the background of a youtube video on tips on how to tie dye denim shorts that despatched me on a treasure hunt as slightly lady. i’ve spent a whole lot of late nights and 1000’s of hours absorbing the whole lot i can about it, not realising how a lot the invention and curiosity would find yourself shaping my life.”
Ninajirachi/Instagram
She’s not exaggerating. Her distorted, candy-coated beats have led her to carry out on quite a lot of the world’s largest pageant phases, like Lollapalooza and EDC Las Vegas. She was additionally commissioned by Ableton, the world’s preeminent DAW, to create the official demo project for its Reside 11 software program.
I Love My Pc represents what Ninajirachi calls her “finest work,” marking a big milestone for an artist who has spent “1000’s of hours” perfecting her craft in bed room studios and late-night classes.
“i could by no means have stumbled upon edm or digital music with out my laptop, i’m from a working class household in small city regional australia the place it doesn’t actually exist,” she continued. “all of my music is laptop music, it’s my instrument, i spend extra time with it than anyone individual and that i don’t know who i might be with out it.”
I Love My Pc is due out in August 2025.
Comply with Ninajirachi:
X: x.com/ninajirachi
TikTok: tiktok.com/@ninajirachi
Instagram: instagram.com/ninajirachi
Fb: facebook.com/ninajirachi
Spotify: spoti.fi/3hVlbBm
