MrBeast is YouTube’s most-followed creator with 372 million subscribers on the time of writing — however he truly makes more cash from a facet enterprise.
The 26-year-old, whose actual identify is Jimmy Donaldson, owns the chocolate model Feastables, which generated $251 million in gross sales and greater than $20 million in revenue final 12 months, per paperwork despatched to potential buyers that have been obtained by Bloomberg earlier this week.
Feastables was extra worthwhile than Donaldson’s predominant media enterprise, together with his YouTube channel and his Amazon Prime actuality present “Beast Video games,” for the primary time final 12 months. With $246 million in gross sales, Donaldson’s media enterprise had barely decrease numbers than Feastables and likewise ended up dropping near $80 million final 12 months.
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The loss might be because of “Beast Video games,” Donaldson’s Amazon Prime present, which aired the ultimate episode of its first season final month. Though it turned Amazon’s greatest unscripted present ever, with 50 million viewers in 25 days, it price Donaldson tens of thousands and thousands of {dollars} of his personal cash to create as a result of he went over the $100 million finances.
Feastables sells prepackaged bars of chocolate in flavors like milk chocolate, peanut butter, and darkish chocolate. The bars price $35 for a king-size pack of ten. The model differentiates itself with its dedication to ethical sourcing and a “higher for you” easy substances checklist consisting of substances like natural cacao and grass-fed milk. The chocolate is offered at stores like Walmart, 7-Eleven, and Goal within the U.S., Canada, Mexico, and other countries.
In 2025, Donaldson expects gross sales from Feastables to proceed to surpass these from his YouTube channel and media enterprise, per the investor paperwork, with $288 million from YouTube, $520 million from Feastables, and $105 million from different companies, together with his snack model Lunchly and software program agency Viewstats, which sells instruments to creators to assist them develop on YouTube.
Jimmy Donaldson. Photograph by Alexi Rosenfeld/Getty Photos
Donaldson launched Feastables in January 2022, raising $5 million in the identical month for the corporate at a $50 million valuation. Feastables has been a steadily rising enterprise since, with $33 million in gross sales in 2022 and $96 million in 2023. Donaldson’s firm Beast Industries is now seeking to elevate a pair hundred million {dollars} to develop and transfer into new areas, like video video games and wellness, the paperwork present.
The corporate noticed its valuation leap from $1.5 billion to about $5 billion final 12 months following a $300 million Sequence C funding spherical led by funding agency Alpha Wave, per Bloomberg. Sources advised the outlet that Beast Industries has raised greater than $450 million over the previous 4 years to spend money on its companies.
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Donaldson advised CNBC earlier this 12 months that he earns “a pair million” in advert income and one other “couple million” in model offers from every of his YouTube movies, which regularly rack up more than 100 million views.
He advised the publication that he brings in $600 million to $700 million in income general every year, however reinvests “the whole lot to the purpose of —you can declare—stupidity, simply believing that we might succeed.”
