Following the sudden success of the Ray-Ban Meta sensible glasses, which have bought two million pairs since launch in late 2023, Meta is releasing new variations of its AI smart glasses beneath the Oakley and Prada manufacturers.
In accordance with a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the guardian firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta sensible glasses will goal athletes and lively prospects, whereas the Prada partnership will give Meta a high-end take care of a notable style home.
Associated: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
The Oakley glasses will reportedly begin at $360, a better worth level than the $299 Ray-Ban Metas, however have a extra weather-resistant fashion, a supply instructed CNBC. The glasses will be capable of take images and movies, make calls and ship textual content messages via voice instructions, livestream content material, and play music, similar to the Ray-Ban Metas. They may also have AI capabilities, so customers can ask questions via a “Hey Meta” voice command.
Bloomberg additionally reported in January that the Oakley glasses had been set to be launched later this yr, and the digital camera might be within the middle of the body as an alternative of on the aspect, just like the Ray-Ban Metas, in order that “cyclists and different athletes” may file footage.
Meta previewed the Oakley partnership on social media on Monday by creating a brand new Instagram account for “Oakley | Meta” with one post that reads: “The following evolution is approaching June 20.”
Prada, in the meantime, renewed its eyewear licensing settlement with Luxottica for the subsequent decade in December. Former Meta staff instructed CNBC that Prada eyewear designs had been a superb match for Meta as a result of the glasses characteristic thick temples that may home extra know-how.
Meta has but to announce the Prada deal or a timeline for when the sensible glasses will hit the market.
Associated: Google Is Making AI ‘Intelligent Eyewear’ With Warby Parker After Eyeing Meta’s Ray-Ban Success
EssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta sensible glasses. Meta launched a first-generation pair in 2021 and a second-generation pair in 2023.
The second-generation glasses took off; EssilorLuxottica CEO Francesco Milleri stated throughout an earnings call in February that the AI sensible glasses had been “an ideal success” and that the corporate plans to supply 10 million of them by the tip of subsequent yr.
Meta, in the meantime, can also be making a broader push into synthetic intelligence. The corporate introduced final week that it might make investments $14.3 billion in AI knowledge labeling startup, Scale AI, in trade for a 49% stake. Some Scale AI staff, together with CEO Alexandr Wang, will be part of Meta as a part of the transfer.
Following the sudden success of the Ray-Ban Meta sensible glasses, which have bought two million pairs since launch in late 2023, Meta is releasing new variations of its AI smart glasses beneath the Oakley and Prada manufacturers.
In accordance with a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the guardian firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta sensible glasses will goal athletes and lively prospects, whereas the Prada partnership will give Meta a high-end take care of a notable style home.
Associated: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
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