Yuuki Yoshiyama has lengthy been a fixture in Japan’s digital music sector, however his affect now extends properly past its borders.
A veteran of practically three many years in music, occasions and enterprise growth, he has change into a pivotal determine in shaping the nation’s nightlife and leisure financial system. At present Music & Leisure Director at W Osaka, Yoshiyama additionally advises throughout industries—consulting for over 30 corporations throughout hospitality, artwork, blockchain and UHNW providers—cementing his function as a linchpin of Japan’s evolving cultural and enterprise ecosystem.
Yoshiyama’s roots in digital music return to 1996, when he launched his artist mission. He blossomed into an achieved DJ and music producer, performing throughout 15 nations from the US and UK to Thailand and Indonesia. Flexing his versatility behind the decks, he is shifted between home, techno and trance, a fluidity that earned him assist slots for digital music heavyweights like Eric Prydz, FISHER and MEDUZA.
Extra not too long ago in 2018 and 2019, Yoshiyama grew to become the one Japanese artist to play EDC Las Vegas, delivering standout performances at one of many world’s largest EDM festivals. And on the music manufacturing facet, tracks like “Trickster” (a High 10 hit on Traxsource) and “Rise Up” (launched on Mark Knight’s iconic Toolroom Data) have strengthened his standing as a world dancefloor tastemaker.
However Yoshiyama’s footprint is much larger than his DJ sales space. As Govt Director of EDC Japan from 2017-2019, he helped import the Insomniac model to a home viewers of 250,000. Extra not too long ago, he has steered GMO SONIC, Japan’s largest arena-based digital music competition, drawing over 120,000 followers in three years with lineups that includes Skrillex, Zedd, Martin Garrix and Peggy Gou.
The place Japan’s nightlife goes subsequent stays to be seen, however one factor is for certain: as Yoshiyama’s legacy continues to take form, his identify stays etched in its DNA.
