A trailblazing new partnership will convey AI power to bestselling toys.
Mattel announced on Thursday that it had signed a cope with OpenAI to convey ChatGPT to its “iconic” toys. The toymaker is the corporate behind widespread gadgets, together with Barbie, Scorching Wheels, UNO, and extra.
“We’re happy to work with Mattel because it strikes to introduce considerate AI-powered experiences and merchandise into its iconic manufacturers, whereas additionally offering its staff the advantages of ChatGPT,” OpenAI Chief Working Officer Brad Lightcap stated in a press release.
Barbie dolls. Picture by Tom Starkweather/Bloomberg by way of Getty Pictures
In response to TechCrunch, the deal is the first-of-its-kind for OpenAI, which has signed offers with companies like Reddit and Google however by no means with a toymaker. Mattel had not but signed any offers with any AI corporations. The transfer can even see Mattel incorporate ChatGPT Enterprise into its enterprise operations, so employees can use the chatbot on the job to assist design new merchandise.
The partnership is in its early stage, with its first product anticipated to be introduced later this 12 months. Lightcap and Mattel’s Chief Franchise Officer Josh Silverman advised Bloomberg that Mattel might use AI to create digital assistants primarily based on characters like Polly Pocket or to reinforce video games like UNO.
“It is actually throughout the spectrum of bodily merchandise and a few experiences,” Silverman advised the outlet, whereas additionally noting that Mattel is not licensing its mental property to OpenAI, and it retains full possession of the merchandise being created.
Mattel is pushing into digital gaming and intends to launch its first self-published recreation subsequent 12 months.
Associated: OpenAI CEO Sam Altman Says AI Agents Are Like a Team of ‘Junior Employees’
In the meantime, OpenAI is planning a broader push into bodily merchandise.
Final month, the ChatGPT-maker introduced its biggest deal yet with its plans to accumulate io, a startup created by former Apple designer Jony Ive, for $6.4 billion. The deal brings Ive and his 55-person workforce over to OpenAI to work on {hardware} embedded with ChatGPT, which might embrace headphones and gadgets with cameras, in accordance with a Wall Street Journal report.
OpenAI is worth $300 billion after a report fundraising spherical in April. Mattel had a market cap of $6.23 billion on the time of writing.
A trailblazing new partnership will convey AI power to bestselling toys.
Mattel announced on Thursday that it had signed a cope with OpenAI to convey ChatGPT to its “iconic” toys. The toymaker is the corporate behind widespread gadgets, together with Barbie, Scorching Wheels, UNO, and extra.
“We’re happy to work with Mattel because it strikes to introduce considerate AI-powered experiences and merchandise into its iconic manufacturers, whereas additionally offering its staff the advantages of ChatGPT,” OpenAI Chief Working Officer Brad Lightcap stated in a press release.
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