Burberry is leaning into its British roots — and the cultural endurance of reside music — in a model new advertising and marketing marketing campaign headlined by Liam Gallagher, Goldie, and a multigenerational roster of musicians, fashions and magnificence icons.
Timed to competitors season, the advertising and marketing marketing campaign repositions the heritage dwelling not merely as a method staple nevertheless as a fixture of the summer season music circuit. Ingenious director Daniel Lee likens the problem to a “collage” — a mashup of candid portraits and transient films that blend backstage entry with street-style grit. “Burberry sits on the center of the summer season calendar,” Lee acknowledged in a press launch. “It’s every a method of creative expression and go-to uniform for competitors goers.”
Directed by Kim Gehrig and lensed by photographer Drew Vickers, the advertising and marketing marketing campaign choices an ensemble cast that reads like a Coachella-meets-Glastonbury entrance row: Gallagher and his kids Lennon, Gene, and Molly Moorish-Gallagher; music and magnificence veterans Goldie, Alexa Chung, and Cara Delevingne; rising stars like Chy Cartier, Seungmin of Stray Children, Loyle Carner, and John Glacier.
In a standout second, Gallagher wears his private archival Burberry parka from Christopher Bailey’s Spring/Summer time season 2018 assortment — a bit now slated for a limited-edition reissue, set to drop in retailers and on-line this July.
The gathering itself doubles down on ‘90s revivalism and competitors efficiency. Highlights embody weatherproof Highland purses in jacquard Check, rubber Marsh boots, and Burberry’s signature capes and Harrington jackets. Mini kilts are styled with washed-satin trenches, argyle knits are threaded in tonal Check, and crossbody baggage nod to conventional rainwear silhouettes. Even the jewelry riffs on British folklore, with frog charms, shield motifs and equestrian accents.
Goldie, a pioneer of UK jungle and drum & bass, sums up the mannequin’s street-to-stage journey: “Burberry has on a regular basis been a part of the fabric of the UK… you see it on the underside of a hat or the inside of a jacket. After which it begins to reverse itself.”
Scoring the advertising and marketing marketing campaign is Liquid’s “Sweet Harmony,” a 1991 breakbeat anthem that continues to echo all through competitors fields better than three a few years later.
Retailer among the many most interesting objects featured in Burberry’s advertising and marketing marketing campaign beneath:
Rubber Marsh Stamp Extreme Boots
Packaway Check Twill Cape
Burberry Gabardine Harrington Jacket
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