Frieze is increasing its footprint in Asia with the launch of Frieze Home Seoul, a brand new exhibition area that may open alongside the fourth version of Frieze Seoul in early September.
The area, situated in Yaksu-dong in central Seoul, will host exhibitions and occasions organized by main galleries in the course of the four-day honest, scheduled to happen from September 3 to September 6.
The venue, renovated by Seoul-based structure studio Samuso Hyoja, options two important galleries unfold over 4 flooring, spanning 210 sq. meters, together with a landscaped backyard. Galleries inquisitive about programming the inaugural season can apply by way of the Frieze web site.
A spokesperson for Frieze mentioned the brand new Seoul area will comply with an analogous mannequin to London’s No. 9 Cork Avenue, a gallery area in Mayfair that rotates pop-up exhibits. The honest franchise launched it in 2021.
Kristell Chade, Frieze’s govt director mentioned in an announcement that the Korean metropolis has more and more turn into a “focus” for collectors and sellers internationally. The honest’s administrators have mentioned that increasing the Seoul model has been a main aim after the pandemic.
Coinciding with the announcement, Korean artist Im Younger-zoo was lately named recipient of the 2025 Frieze Seoul Artist Award, which the honest launched final 12 months as a part of a partnership with Bvlgari. The model funds the prize, the quantity of which isn’t disclosed. Final 12 months’s winner was Woo Hannah.
The primary honest will happen at a conference middle in Gangnam, bringing in additional than 120 galleries from 30 international locations.
