Nationwide — Tarik Edmonson, the Founder and CEO of Nagast Footwear, an Atlanta-based Black-owned sustainable sneaker firm, is stepping boldly into the struggle for Black development with its new initiative, “Black Legacy, Black Futures.” The marketing campaign pledges to reinvest 50% of all earnings into scholarships for HBCUs and $10,000 month-to-month grants for Black-owned companies. In a local weather the place company DEI efforts are being scaled again or eradicated, Nagast is chopping by the noise by funding actual, community-rooted impression.Launched in partnership with New Beginning Church and 100 Black Males of America, the initiative brings collectively a number of the most trusted names in Black management. New Beginning Church will function a hub for monetary literacy workshops, youth mentorship, and group occasions hosted at its Atlanta campus. In the meantime, 100 Black Males of America will administer the month-to-month grants and supply hands-on management growth for each entrepreneurs and scholarship recipients. Further help will come from the Nationwide Black Chamber of Commerce, which is able to ship important enterprise sources to assist taking part entrepreneurs scale and maintain their ventures.
The marketing campaign features a sequence of standout applications geared toward rapid and long-term transformation. By means of partnerships with Howard College, Spelman Faculty, and Morehouse Faculty, the initiative will fund scholarships for college kids pursuing levels in social justice, STEM, and entrepreneurship. Enterprise house owners in tech, schooling, and sustainability might be eligible to use for $10,000 monthly grants, making a pipeline of Black innovators with the sources to thrive. Functions for each applications are actually open.
“This isn’t charity—it’s technique,” mentioned Tarik. “Company DEI applications are failing, however Black communities have all the time been our personal resolution. By means of ‘Black Legacy, Black Futures,’ we’re channeling 50% of earnings immediately into HBCU scholarships and Black companies—no middlemen, no empty guarantees. If you help Nagast, you’re investing in Atlanta’s subsequent technology of leaders.”
A spotlight of the marketing campaign is the launch of the “Legacy Kicks” Assortment, a daring sneaker line designed by Atlanta artists. The purple, black, and inexperienced colorway pays tribute to Pan-African delight, whereas every design honors Black icons like John Lewis and Shirley Chisholm. These limited-edition sneakers function wearable statements of legacy and management. Complementing the gathering is the #WalkInPower Problem, a viral TikTok contest the place customers share tales of Black resilience. The highest 10 movies will every earn $5,000 in funding for pupil debt aid or enterprise startup capital.
“Nagast’s dedication to financial justice and academic entry displays our shared imaginative and prescient for sustainable Black progress,” mentioned a consultant of one of many marketing campaign’s companion organizations. “This partnership has the ability to uplift generations, and we’re proud to assist make it occur.”
To drive consciousness and encourage group participation, Nagast can be rolling out a full slate of digital and in-person content material, together with a mini-documentary titled “From Atlanta to Each Hood”, an infographic detailing the 50/50 revenue mannequin, and a Juneteenth 2024 livestream occasion hosted at New Beginning Church. The livestream will characteristic performances, grant bulletins, and a keynote from Edmonson himself.
From premium sneakers to purpose-driven impression, Nagast Footwear continues to show that vogue and activism can stroll facet by facet. With “Black Legacy, Black Futures,” each buy turns into a robust step towards financial freedom.
Tips on how to Get Concerned:
• Store the Assortment – NagastFootwear.com
• Apply for a Enterprise Grant – NagastFootwear.com/pages/grants
• Apply for a Scholarship – NagastFootwear.com/pages/scholarship-page
• Apply for Enterprise Funding – NagastFootwear.com/pages/grants
About
Based in Atlanta by Tarik Edmonson, Nagast Footwear is a premium sneaker model rooted in Black delight, cultural storytelling, and group impression. Every ethically crafted pair funds scholarships and enterprise grants by the corporate’s dedication to #WalkInPower.
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