Amid a competition panorama more and more formed by consolidation and company takeover, 4 impartial trailblazers have banded collectively to flip the script by providing a “golden ticket” designed to make the 2025 competition season one to recollect.
The founders of 4 of California’s most celebrated impartial music festivals, Desert Hearts, Similar Similar However Totally different, Northern Nights and Joshua Tree, have introduced the launch of the indepenDANCE Go, an unprecedented $599 basic admission ticket granting entry to all 4 festivals in 2025.
The indepenDANCE Go affords a full season of music and community-driven magic for a fraction of the price—an estimated $2,000 worth. The move is extraordinarily restricted and non-transferable.
The transfer is a daring assertion of unity in a second of volatility. With 2024 marking the best variety of competition cancellations for the reason that pandemic, the indie competition group is dealing with mounting stress from inflationary prices, radius clauses and post-pandemic viewers shifts. Moderately than compete for restricted consideration and sources, these festivals are collaborating in a means not often seen within the business.
The announcement is paired with a roundtable episode on the Totally different Paths podcast, during which Desert Hearts’ Mikey Lion, SSBD’s Brad Candy, Northern Nights’ Andrew Borgelt and JTMF’s Barnett English dive into the real-life challenges behind operating boutique festivals.
“Impartial festivals have at all times been about group, and now we’re taking that to the following degree,” Candy stated. “By coming collectively, we’re ensuring impartial festivals don’t simply survive, however evolve and flourish for years to come back.”
You may take heed to the roundtable dialog beneath and safe your indepenDANCE Go here.
