Final month, it was announced that protection expertise startup Anduril Industries will take over Microsoft’s $22 billion contract to make high-tech goggles for the U.S. Military. The corporate has additionally just lately revealed other defense contracts within the $200 million range every.
Now, it wants workers to make all of it occur.
Anduril, which was based by Palmer Luckey (who created the Oculus VR and sold it for $2 billion to Fb in 2014), has been concentrating on cities with giant populations of younger tech expertise, like Boston, Atlanta, and Seattle, for its unconventional recruitment marketing campaign.
Noticed in Boston @anduriltech pic.twitter.com/RDxELv5Pho
— Ari Wagen (@AriWagen) February 24, 2025
The campaign says “Work at Anduril.com” with a “Do not” positioned excessive in a spray-painted, street-art-like font. The advertisements use numerous mediums across the cities, particularly in key public transportation hubs. In Boston, for instance, the advertisements appear to be graffiti on the T (Boston’s subway system).
Australian site Defence Connect known as the marketing campaign “kooky” and wrote that its employees initially thought Anduril had been hacked. Final yr, Anduril Australia introduced it was constructing a producing facility within the nation, the outlet famous.
In response to the advertisements and their viral enchantment, Anduril’s Vice President of Advertising and marketing Jeff Miller told the Boston Globe: “Anduril will not be for everybody. That is the purpose.”
The stunt has labored, a minimum of on the mega job web site, LinkedIn, the place it has been posted about several times.
Anduril at present has 711 open positions on its web site.
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