Airbnb is able to transfer into one of many world’s most influential pageant properties, Lollapalooza, after unveiling its first-ever world reside music partnership.
Providing followers artist-hosted moments past the stage, the collaboration will see Airbnb Experiences built-in straight into Lollapalooza occasions in Berlin, Mumbai, São Paulo and the model’s flagship pageant in Chicago.
Friends will be capable of guide fan experiences, reminiscent of backstage excursions, images masterclasses and secret performances, some curated by Lollapalooza performing artists. On the kickoff in Berlin, surging DJ and producer BUNT. is slated to host a efficiency in a hidden location on the pageant’s grounds, obtainable to Airbnb customers who guide via a particular portal scheduled to open June fifth.
Launching in July at Lollapalooza Berlin, the initiative alerts a brand new frontier for Airbnb, which is doubling down on experiences at a time when reside music tourism is reaching unprecedented ranges.
“Followers are touring the world to see the artists they love, and festivals like Lollapalooza are main that demand,” stated Michael Rapino, CEO of Reside Nation Leisure, which owns and operates Lollapalooza. “Partnering with Airbnb helps us make these journeys much more memorable for followers, connecting them to the tradition and group across the music that makes every pageant unforgettable.”
Initially launched in 2016 as an add-on to lodging, Airbnb Experiences is now being reintroduced with a bolder imaginative and prescient, Airbnb Originals. These are experiences in a category uniquely their very own, designed to foster cultural connection via music, artwork and meals, anchored by “the world’s best icons throughout music, movie, TV, artwork, sports activities, and extra,” based on the corporate.
