Stephanie Bastow, CEO of Active Beauty, prides herself on her drive and dedication to construct one thing from the bottom up. However as her wellness brand good points traction, the burden of doing all of it herself is getting tougher to bear. “Generally I am holding my breath, and generally I am respiratory,” she says.
Her firm’s hero product, B. Pores and skin Tight, is a multifunctional components designed to assist pores and skin, hydration, restoration, and brain function. She’s on cabinets and seeing sell-through, however she’s reached a vital level in her journey: making ready for a possible Collection A elevate with out the advertising sources to point out off what the product can actually do.
Associated: 7 Marketing Strategies to Help Your Startup Grow and Scale
Stephanie got here to Entrepreneur Remedy, offered by Amazon Enterprise, for recommendation from each investor Kim Perell and well being professional Dr. Drew Pinsky. What she received was a lesson within the energy of group.
It did not take lengthy for her advisors to identify the issue. Stephanie is over-extending herself. She’s your entire advertising group: internet hosting podcasts, coaching shops, attending occasions, and making an attempt to interact with buyers. She admits her solely actual assist system is her husband.
Each Dr. Drew and Perell cautioned towards mixing her private {and professional} lives.
Dr. Drew stated that relying solely on her husband for emotional assist can backfire badly. “As quickly as you inform us you are in misery, we wish to repair it,” he stated. “And that’s not what you actually need proper now.”
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As a substitute, he inspired her to thoughts a mentor or two. “You want assist. You want a peer group,” he stated.
Kim Perell backs that up along with her personal story. “I attempted to do all the pieces alone,” she says. “And it was an enormous mistake.” She explains how she created 4 “individuals pillars”—her husband, a peer group, a mentor, and a trusted group. “I really feel that you’ve one in all these 4 pillars together with your husband, however you are falling over on the opposite three.”
Stephanie leaves the session feeling seen. “I felt like they actually spent the time, went the deep dive and tried to know,” she says.
Watch the episode to listen to how Stephanie’s session helped her rethink what actual assist appears to be like like—and the way constructing the proper basis could possibly be an important a part of constructing her model.
Entrepreneur Remedy is offered by Amazon Enterprise. Sensible enterprise shopping for begins with Amazon Enterprise. Learn more.
Associated: Why Every Entrepreneur Needs a Support Network — and How to Know When You’ve Truly Found Yours
Stephanie Bastow, CEO of Active Beauty, prides herself on her drive and dedication to construct one thing from the bottom up. However as her wellness brand good points traction, the burden of doing all of it herself is getting tougher to bear. “Generally I am holding my breath, and generally I am respiratory,” she says.
Her firm’s hero product, B. Pores and skin Tight, is a multifunctional components designed to assist pores and skin, hydration, restoration, and brain function. She’s on cabinets and seeing sell-through, however she’s reached a vital level in her journey: making ready for a possible Collection A elevate with out the advertising sources to point out off what the product can actually do.
Associated: 7 Marketing Strategies to Help Your Startup Grow and Scale
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