Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to ship earnings stories — twice, once in December 2024 and again in May 2025. Now, the CEO is tapping into AI cloning know-how for one more objective: to work together with prospects by way of an AI-powered cellphone line.
On Thursday, Klarna debuted a hotline for patrons to supply suggestions on to an AI voice clone of Siemiatkowski. The clone was skilled on the CEO’s “actual voice and insights,” Klarna said in a LinkedIn post in regards to the launch.
By the hotline, anybody can name to ask questions, share suggestions, and work together with the voice clone of Siemiatkowski. The AI clone is skilled to reply questions on Klarna’s values, mission, and founding story.
Klarna CEO Sebastian Siemiatkowski. Picture by John Phillips/Getty Photos for SXSW London
The conversations are transcribed utilizing AI; an robotically generated transcript and abstract are despatched to Klarna’s product and engineering groups, per The Verge. Klarna promptly processes buyer suggestions, with groups reviewing actionable insights and assigning precedence duties. The corporate states that it goals to resolve points raised throughout a name by the next day.
Klarna supplied two numbers to name: +14246675385 for patrons within the U.S. and +46852512594 for these in Sweden.
The corporate famous that calls had been free from their facet, however normal charges or prices might apply from particular person cellphone community suppliers.
What Occurred After I Known as Klarna’s New AI Hotline
I needed to check out Klarna’s AI hotline within the U.S. to see if it lived as much as the promised expertise. I known as the quantity, and at first, there was a quick message informing me that the decision can be recorded.
“I assume you’ve gotten some suggestions about Klarna for me,” Siemiatkowski’s voice clone prompted. “Might you inform me about your newest expertise utilizing Klarna?”
After I requested why I ought to use Klarna, the voice clone walked me by way of totally different fee choices: Pay Now, which requires fast fee; Pay Later, which requires fee inside 30 days; and Pay in 4, which breaks up a fee into 4 installments.
The voice was uncannily much like Siemiatkowski’s, however at occasions, the responses sounded rehearsed, as if the voice was studying from documentation.
Associated: Klarna Introduces a Debit Card, Allowing Users to ‘Buy Now, Pay Later’ on the Spot
After I requested, “What does it take to grow to be CEO of Klarna?” the AI responded, “That is an excellent query. Turning into CEO of Klarna is about empowering individuals, being clear, and placing the client on the heart of the whole lot you do.”
I attempted asking it different questions, however the AI was centered on getting me to offer it suggestions. For instance, after I requested a enjoyable query: “What does Klarna take into consideration autonomous vehicles?” the AI responded, “That is an fascinating query, however my focus is on gathering suggestions.”
I bought a extra pointed response after I requested: “What do you consider Affirm?”
Affirm is certainly one of Klarna’s primary rivals, with every firm having about 20% of the purchase now, pay later market share within the U.S.
The voice clone neatly sidestepped the query with the response: “I admire the query, however I’m right here to debate suggestions. I do not focus on different firms and their choices.”
Associated: ‘A Game Changer’: Klarna Becomes Walmart’s Exclusive Buy-Now-Pay-Later Provider
Total, the hotline seems to be an intuitive option to give suggestions, and it was a much better expertise than filling out a survey or sending an electronic mail. Having the voice of the CEO on the opposite finish was an empowering feeling, like my questions had been going straight to the highest.
Klarna is not the one firm with a hotline to speak to an AI chatbot. ChatGPT-maker OpenAI has one too, at 1-800-CHATGPT.
Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to ship earnings stories — twice, once in December 2024 and again in May 2025. Now, the CEO is tapping into AI cloning know-how for one more objective: to work together with prospects by way of an AI-powered cellphone line.
On Thursday, Klarna debuted a hotline for patrons to supply suggestions on to an AI voice clone of Siemiatkowski. The clone was skilled on the CEO’s “actual voice and insights,” Klarna said in a LinkedIn post in regards to the launch.
By the hotline, anybody can name to ask questions, share suggestions, and work together with the voice clone of Siemiatkowski. The AI clone is skilled to reply questions on Klarna’s values, mission, and founding story.
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