If you’ll purchase an independently reviewed companies or merchandise by means of a hyperlink on our site, Choice may get hold of an affiliate price.
Hailey Bieber‘s skincare mannequin Rhode has launched Harris Dickinson as a result of the face of its new Glazing Mist advertising marketing campaign, marking the mannequin’s first male ambassador.
The advertising marketing campaign, launched Monday, comprises black-and-white visuals of the “Babygirl actor using the product, which is described by Rhode as a “superfine spray that hydrates and refreshes for a next-level glowy finish.” The imagery has already sparked dialog on social media, considerably amongst followers of “Babygirl,” with references to Dickinson’s now-viral “milk-drinking” scene being as compared with the dewy look of the model new mist.
The Glazing Mist launches June 24 at 12 p.m. ET and retails for $30 utterly on rhodeskin.com.
Glazing Mist includes key components just like ectoin, a defending moisture binder; a ceramide trio to strengthen the pores and pores and skin barrier; beta-glucan and panthenol (vitamin B5) for hydration and soothing; and magnolia extract for antioxidant benefits. It’s dermatologist- and ophthalmologist-tested, and carries the Nationwide Eczema Affiliation’s Seal of Acceptance. The product might be vegan, cruelty-free, fragrance-free and gluten-free.
The advertising marketing campaign follows a interval of great progress for Rhode. Since its launch in 2022, the mannequin has turn into acknowledged for its restricted product drops, shiny packaging and a social-media-driven promoting technique. Remaining month, e.l.f. Magnificence launched its acquisition of Rhode in a deal valued at $1 billion, with Bieber remaining on board as a result of the mannequin’s chief inventive officer.
Dickinson is best acknowledged for his breakout roles in “Seaside Rats” (2017), “The King’s Man” (2021), and “Triangle of Unhappiness” (2022), which gained the Palme d’Or at Cannes. Most simply recently, he starred alongside Nicole Kidman in “Babygirl,” a romantic drama that premiered earlier this 12 months .The advertising marketing campaign arrives at a time when Dickinson is seeing elevated visibility in every the film and magnificence areas, having labored with luxurious houses along with Loewe and Dior.
Rhode’s dedication to operate Dickinson comes as skincare and sweetness producers proceed to develop their campaigns to include male faces. Whereas Rhode has traditionally focused its promoting spherical Bieber and female-identifying influencers, the Glazing Mist advertising marketing campaign suggests a broader demographic attain and a shift in the direction of gender-inclusive skincare positioning.
Glazing Mist is the mannequin’s fifth product launch, following its Peptide Glazing Fluid, Barrier Restore Cream, Glazing Milk, and Lip Treatment, all of which have provided out in various markets shortly after launch.
Glazing Mist shall be obtainable utterly by means of Rhode’s site on June 24.
The put up Harris Dickinson Stars in Rhode’s Glazing Mist Marketing campaign: Store On-line appeared first on Allcelbrities.
