Blake Lively Shifts Focus To New Project Amid Her Legal Battle

Blake Lively is retaining her eyes on the prize, and her newest magnificence launch, regardless of being on the heart of certainly one of Hollywood’s most dramatic authorized showdowns.

The 37-year-old actress and entrepreneur simply dropped a trio of latest hair and physique mists beneath her wildly profitable haircare model, Blake Brown, which debuted in July 2024.

The aromatic launch comes as Blake Energetic continues to face off in opposition to “It Ends With Us” co-star and director Justin Baldoni in a authorized battle that is made headlines for months.

When Energetic first launched Blake Brown, she instructed PEOPLE her aim was to create “clear formulation with unimaginable efficiency at a mass value level with a perfume that I might spray on my physique.”

Mission completed. The road grew to become the most important haircare launch in Goal’s historical past, with followers clearing cabinets and TikTok exploding with movies of Energetic styling hair herself.

However the buzz took a pointy flip in December, when Blake Energetic filed a bombshell lawsuit in opposition to Baldoni, accusing him of sexual harassment, “disturbing” on-set conduct, and orchestrating a retaliatory smear marketing campaign.

Now, Blake Energetic is shifting the highlight again to Blake Brown, unveiling three new hair and physique mists impressed instantly by fan requests.

“This was a response to our group going, ‘Please make perfume,'” she instructed PEOPLE. “I used to be like, ‘It is there, it is already within the product.’ They had been like, ‘No, I would like to have the ability to refresh after the gymnasium or all through the day.’ They had been like, ‘No, I would like to have the ability to refresh after the gymnasium or all through the day.'”

“Individuals do not deliver their leave-in with them or their dry shampoo, so they only needed to have that hair and physique mist, which I perceive,” she continued. “I imply, I am the individual that will simply spray dry shampoo within the air and stroll by it simply because it smells so good. You are most likely not supposed to try this, however I simply love the scent.”

Blake Energetic says she took it to the following stage by working with a prime perfumer to create wealthy, layered scents that go far past the everyday citrus or floral notes present in most hair merchandise.

“I at all times, at all times, at all times layer my perfume,” she stated. “Each single day, after I placed on fragrance, I layer completely different fragrances in order that even when it is a acquainted perfume, it nonetheless has a twist on it. It is like what they name umami in meals.”

And in true Blake vogue, she made positive the bottles had been as stylish because the scents. “I needed them to appear to be a retro fragrance bottle… an magnificence to them and kind of a glamour, but in addition be straightforward to throw in your bag,” she defined.

Regardless of juggling a number of ventures, together with her beverage manufacturers Betty Buzz and Betty Booze, in addition to appearing and household life, Blake Energetic insists she’s deeply hands-on with each challenge she touches.

“It is nearly being actually passionate,” she stated. “I feel it’s a must to actually love them. You need to be possessed by them. Should you’re simply placing your title on one thing, I assume that is most likely straightforward, nevertheless it would not really feel good to me. That is simply not the individual I’m.”

She continued, “Perhaps if I used to be a special star signal that that will work, however Virgos, we will not. No, no, no. We love the small print. We love the expertise. So I feel that the issues that I am concerned in are issues that I am actually obsessed with.”

Blake Energetic, who as soon as wore a bracelet that learn “Do what you like, love what you do,” is clearly residing by these phrases, at the same time as authorized tensions swirl round her.