Planet 13, the world’s largest hashish dispensary, is poised for what its executives are calling the busiest weekend of the 12 months: not New 12 months’s Eve and never 4/20, however EDC.
The hashish large is celebrating the pageant’s return to Las Vegas by giving freely 20 three-day passes to fortunate guests because it launches a slate of EDC-themed choices in collaboration with RNBW, the Insomniac Events-affiliated cannabis brand.
“EDC has turn into the busiest weekend of the 12 months at Planet 13 Las Vegas,” mentioned Bryant Ison, Planet 13’s Vice President of Advertising. “It’s our Black Friday, busier than 4/20, Tremendous Bowl and New 12 months’s Eve. We see a 40% enhance in revenues and near a 30% enhance in buyer visitors at our flagship Vegas SuperStore throughout EDC.”
The promotion, a part of the dispensary’s “Daisy Daze” weekend, contains a full-scale retail activation with reside vendor pop-ups, meals vehicles, limited-edition merch and specifically curated hashish bundles. Hopeful festivalgoers obtain raffle entries for each bundle bought and winners will stroll away with passes to EDC, North America’s largest EDM pageant.
The connection between Planet 13 and EDC Las Vegas runs deeper than seasonal advertising and marketing, nevertheless. RNBW is a luxurious hashish label co-developed via a strategic partnership between EDC’s organizer, Insomniac, and trade stakeholders. RNBW’s “Darkish Rainbow” pressure, out there completely at Planet 13, is the dispensary’s featured drop this 12 months.
Pasquale Rotella, Insomniac founder and CEO, has championed RNBW as a part of a broader initiative “intersecting reside music and hashish tradition,” he mentioned in a 2021 statement.
EDC returns to the Las Vegas Motor Speedway this weekend from Could 16-18 with Martin Garrix, Alesso, Tiësto, REZZ and plenty of extra. You will discover the pageant’s full lineup and skim extra about its 2025 version here.
