Because the variety of views of TikTok movies with digital music soars previous that of indie, the style is now not simply pulsing by way of golf equipment, however powering popular culture’s algorithm.
The rise of EDM on TikTok is a signpost for the place world listening tendencies are heading, and the numbers are exhausting to disregard. In 2024, TikTok movies tagged with #ElectronicMusic garnered over 13 billion views globally, a forty five% leap from the earlier 12 months, For the primary time, these figures outpaced content material utilizing indie and various music tags, The Guardian experiences.
The style’s breakneck momentum has even left hip-hop and indie, longtime dominant forces on the platform, trailing in progress. Movies tagged with digital music have been made in droves, with over 100% year-on-year progress in creation, notably tied to themes like health, style and journey.
“Dance music has grow to be extra accessible and large within the industrial sphere,” mentioned Toyin Mustapha, TikTok’s Head of Music Partnerships for the UK and Eire. “We’re seeing the breaking down of boundaries for artists, and TikTok is a part of that.”
That affect echoes throughout the trade’s greatest levels. In keeping with current information from ROSTR, digital dance music artists comprised a commanding 39% of Coachella’s 2025 lineup, a staggering shift for a competition equally as soon as identified for its indie and rock foundations.
